Diligence-Ready
Anonymised client: Early-stage marketplace raising seed. The story was strong, but the model didn’t hold up under pressure. Investor calls kept getting dragged into spreadsheet mechanics. They needed numbers that matched the narrative — and answers that didn’t wobble.
The deck said one thing, the model implied another. Assumptions were hidden, metrics weren’t consistent, and every investor question created a new version of the truth.
We audited the model, removed fragile assumptions, and rebuilt the core metrics (cohorts, retention, contribution margin, CAC payback) into a single “metrics spine” used across the deck, model, and updates. Then we prepped the top diligence questions with clean, defensible answers. The outcome: investor conversations shifted from “how did you calculate that?” to “what happens if we invest?”, and the founder stayed in control of the room.
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